The European arm of the Time Warner unit, launched new drama Aranyelet Golden Life, based on Finnish format Easy Living, in Hungary on Thursday night with a red carpet premiere screening of the first episode, and a party, as it continues to ramp up its original local drama output.
The unit operates across 14 Central and Eastern European territories, plus the Netherlands, and has in recent years taken a page from its parent company play book by creating more original programming for its markets.
Thursday launch event brought to an end a big month for HBO Europe in terms of new dramas. Before the Hungary launch of Aranyelet, about a dishonest family man trying to reform, HBO Europe launched two versions of Norwegian thriller drama Mammon, one in Poland under the title Pakt and one in the Czech Republic, called Mamon. The show focuses on a journalist who comes across information that seems to implicate his brother in a scandal.Early this year, HBO Europe had also launched Umbre in Romania and rolled out the stylish adaptation of Australian crime series Small Time Gangster across its territories.