Robert De Niro and Brad Pitt were among the other A listers who hit the red carpet for the Hollywood themed resort grand opening
The red carpet rolled out for Martin Scorsese, Leonardo DiCaprio, Robert De Niro, Brett Ratner, Mariah Carey and her billionaire bf, James Packer, on Oct. 27 at the unveiling of a 3.2 billion dollars Hollywood themed casino resort called Studio City. But this one was located in the gambling metropolis of Macau.
Why did so many A listers make the trek De Niro and Brad Pitt were reportedly paid 13 million dollars each to star in the Scorsese directed 70 million dollars, 15 minute promo The Audition, which was shot in New York and on the property backed by Macau based Melco Crown CEO Lawrence Ho and Packer Ratner RatPac Entertainment partner.
Gary Goddard, whose Goddard Group handled planning and the exterior design in partnership with architecture firm Leigh and Orange, tells That was a stroke of marketing genius by Packer and Mr. Ho. It got picked up around the world.